Using and sharing these materials.
Start now. Build these materials into your communications plan today. This is sustained, multi-channel outreach — the more consistent you are, the less confusion members feel when changes start to roll out.
Be proactive and strategic. Plan for repeat touchpoints across formats. Different formats reach different audiences, and reinforcement works because consistency builds clarity.
- Step 01Add these materials to your communications plan now
- Step 02Plan for repeat touchpoints across channels
- Step 03Use multiple formats to reach different audiences
What to use and when
Use a mix of formats to reinforce messages and meet people where they are.
Flyers
- High-visibility, passive awareness
- Post in waiting rooms, libraries, food banks, shelters, community spaces
- Include in handouts and outreach materials
Slides + Talking Points
- Staff, partner, and community conversations
- Trainings, presentations, enrollment events
- Ensure consistent, clear messaging
Social Media
- Broad, repeated visibility
- Share regularly to reinforce awareness
- Link to official information
Newsletter / Email
- Direct communication with members and partners
- Reinforce key actions (update info, watch for mail)
- Pair with social to amplify reach
Maximize reach and impact
Show up where members already are.
Providers, clinics, hospitals, community-based organizations, advocacy groups, and faith-based partners.
Be visible in the everyday.
Waiting rooms, front desks, pharmacies, libraries, schools, and shelters.
Reinforce across formats.
Social, email, print, events, and in-person conversations — each format reaches a different audience and reinforces the same message.
The voice matters as much as the message.
Staff, navigators, and community leaders deliver these messages with the credibility members trust.
Reinforce these key messages
- Official notices will be sent before any changes go into effect.
- Members should keep their contact information up to date with Health First Colorado.
- Members should watch for and respond to mail from Health First Colorado.
- Members should review official information at healthfirstcolorado.gov/changes.
Support access
Use translated materials where available.
Toolkit assets ship in English and Spanish, with additional languages added as available. Use the version that matches your audience's primary language — not just a default.
Prioritize multilingual and community-based outreach.
Lean on community organizations and trusted multilingual messengers to reach members who don't see government communications first.
Coordinated, repeated outreach across formats and partners will help reduce confusion, build trust, and ensure people are prepared.
One asset. Every channel.
Multi-channel by design
- Social media posts Use the square image and caption directly. Both Instagram and Facebook.
- Newsletters & email Same image + same caption text. Pair with a clear CTA button.
- Why repetition works Consistent visuals + consistent words = clarity. Members hear the same thing in every place they look.
Platform-specific tips
- Instagram vs. Facebook Minor adjustments may be needed — caption length, link placement, hashtags. The visual stays the same.
- Newsletter / email Add a clear call-to-action button or link. Keep image and headline high in the email for visibility.
- 9:16 stories & reels Use the vertical variants where available. Same message, reformatted.
Maximize reach & trust
Post across channels
Use your organization's accounts and partner networks. Cross-post with permission to reach overlapping but distinct audiences.
Leverage trusted voices
Encourage staff, navigators, and community partners to share from their own accounts. Trusted messengers carry the message further than logos do.
Pair with other outreach
Reinforce posts with flyers, emails, and in-person conversations. Different formats reach members in different moments.